I hate grouping the Blocksy in with the other Nugget couch knock offs because it’s not new and it’s been around for a while. The differences are summarized in a table in the bottom. The biggest thing new knock offs have improved on is adding a waterproof liner and having add on shapes like wedges, circles, or bridges, that you can buy. You can see a breakdown of the most popular Nugget knock offs below. Just looking for a climber, not a couch? Here are my favorite indoor climbing toys for toddlers! Nugget Couch Alternatives If you want something for building, go with the Fort! If you want a waterproof option, go for the Foamnasium. If you are looking for a cheaper alternative to theNugget, go for the Sam’s Club Explorer. I’ve been toying with buying a couple more Nuggets when our daughter turns one, so I decided to research ALL the alternatives to see if there might be something better – or different – to add to our playroom. Supply and demand led to a LOT of new knock off versions. People who wanted Nuggets for their bored-at-home kids couldn’t get them! When the shut down happened, Nugget was flooded with orders and went into massive backorders. Millennials are taking that up a notch by giving their kids official cushions to build with.Īnd I can’t hate – we have 2 Nuggets ourselves, since 2019. Gone are the days of using couch cushions, kitchen chairs, and old bedsheets. Modular play couches are a big part of that – giving kids places to lounge, watch tv, or even build into forts! People want their kids to have the very best – a mix of a preschool and a children’s museum and a toy store, all in their own playroom. Kids play couches are a hot commodity right now. Often, Nugget would bring back retired or sold-out colors for limited sales throughout the year.Considering buying a Nugget comfort kids couch? Let’s take a look at all of the alternatives and see what is best for your family! I put sold-out in quotes because I am not convinced they actually sold out of the product, but they gave the appearance they did (driving FOMO even more). Nugget frequently released and “sold out” of new colors for their couches. Over 200,000 people signed up for the lottery. Nugget ran a lottery in December 2020 for the opportunity to purchase 1 of the 60,000 units available for sale. The Nugget Couch became wildly popular in Facebook mom groups, and when the pandemic hit, demand for this product skyrocketed. Over this 1 year period, Nugget Comfort has not run 1 single Facebook/Instagram ad, not 1 Google Ad, no ads that I can find at all.Īs I have written before, Nugget Comfort has been masterful at building up demand through FOMO (fear of missing out).
With a 10% cancelation rate, Nugget Comfort will recognize revenue on about 322,200 orders.Īnd with an estimated average order value of $225, Nugget Comfort will recognize approximately $72.5M in revenue during this 1 year period. For our purposes, I will use 10% for Nugget Comfort estimates.
A portion of these orders will be canceled.Ī fair cancelation rate to go with is between 7-10%. However, I have learned from tracking Figs that not all orders received are delivered. Nugget Comfort received 358,000 orders between June 2021 and May 2022.
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